Client
Project
In the realm of vision correction technology, understanding the product deeply impacts consumer trust and decision-making. This case study highlights how Cat in the Box elevated EVO ICL’s marketing approach through detailed 3D animation, bringing the intricate ICL procedure to life for consumers worldwide.
As EVO ICL impacted lives across 63 countries with over 1 million lenses, the challenge was showcasing the lens’s unique attributes and the delicacy of the implant procedure in a consumer-friendly format.
Cat in the Box spearheaded the creative journey with the following strategies:
Expertise in 3D Modelling and Animation
Our specialist meticulously recreated the human eye and the ICL procedure, offering viewers an unparalleled insight into the product and process, enhancing the brand’s transparency and trust.
Photography and Lighting Direction
Precision in lighting and high-definition capture highlighted the lens’s sophistication, making the invisible visible, and showcasing the safe, transformative nature of the implant.
Detail-Oriented Post-Production
Our team’s expertise ensured every aspect of the post-production highlighted the product’s transformative features, blending reality with educational content.
Our team’s dedication to realism and educational content set the campaign apart. Every step, from 3D modeling to the final touches in post-production, was executed with a commitment to reflecting EVO ICL’s brand ethos and the life-changing nature of their product.
The campaign was a resounding success, with the commercial accumulating over 800k views on Will Levis’s Instagram and substantial engagement on EVO ICL’s platforms. The detailed portrayal of the ICL experience increased consumer confidence and intrigue, leading to higher engagement rates and inquiries about the procedure.
In a field where seeing is believing, a detailed, accurate visual representation could be a game-changer. The project not only enhanced consumer understanding but also set EVO ICL apart in a competitive market, highlighting the power of expert 3D visualization in healthcare marketing.
Significantly enhances consumer trust and product understanding.
And precise, impactful content can exponentially increase campaign reach and engagement.
Of post-production elements is crucial in maintaining the balance between factual representation and consumer appeal.
© 2024 CITB, LLC. All Rights Reserved.
