Client
Project
Global sportswear demands authentic storytelling. Our agency’s expertise redefined adidas’ brand engagement, impacting 20,000+ lives in a three-year journey.
Innovating within adidas’ established brand narrative, ensuring fresh engagement while maintaining core messaging. Integrating the impactful “Remember the Why” campaign with the multifaceted 3SSB events from 2021 to 2023. Aligning unique, personalized gifting experiences with adidas’ commitment to sustainability.
Our seasoned art director, familiar with adidas’ ethos through previous 3SSB campaigns, steered creative directions that meshed consistency with innovation. The synergy among our agency, adidas, and strategic partners ensured the “Remember the Why” campaign harmoniously complemented the 3SSB events, creating a cohesive narrative that resonated with thousands annually. Our commitment to adidas’ sustainable vision materialized through meticulously crafted gifting experiences, including the Trae Young X adidas initiative and Rookie Gifts, which delighted recipients while honoring the brand’s environmental commitments.
Our team’s expertise was fundamental in developing engaging design, branding, and animation assets that strengthened adidas’ connection with its partners, athletes, and broader audience. Collaborating closely with strategic partners, we enhanced internal communications and gifting programs, expanding adidas’ influence and deepening its market resonance.
Our designs, centered on driving conversions, were crucial in bringing adidas’ vision to life, particularly during high-visibility events like the NBA Bubble.
Our initiatives led to a surge in brand engagement, with accolades for the personalized gifting experiences that aligned perfectly with adidas’ branding. Campaigns like “Remember the Why” reinforced the community’s connection to adidas, underscoring its commitment to athletes and enthusiasts alike. The strategic design interventions fortified adidas’ market position, fostering stronger relations with key figures and influencers within the sports community.
This three-year journey highlights the transformative power of collaborative expertise in redefining brand engagement in the sportswear industry. By harmonizing creative excellence with strategic branding insights, the initiatives transcended traditional marketing, setting a new benchmark for authentic engagement and sustainable business practices in the fiercely competitive market.
Like adidas requires a deeply collaborative approach, blending consistency with innovation.
Aligned with brand values, create memorable touchpoints, fostering loyalty and admiration.
Serving as a strategic connection to conscious consumers and showcasing a brand's impactful commitment.
© 2024 CITB, LLC. All Rights Reserved.
